Cause+Connect is a platform designed to help organizations connect the people who want to help advocate for a cause—raise awareness or money, find like-minded supporters, sell a candidate, issue, or idea, etc.—with potential contacts.
In most cases, the contacts or prospects have already been identified as people who may take an interest in the cause via data targeting. They will typically share characteristics of people who are already supporters, advocates, volunteers, donors, and so on. Evidence suggests that Interactions have better outcomes between people who share similar attributes, backgrounds, and interests. Cause+Connect’s goals is to help facilitate these interactions.
Cause+Connect helps advocates connect (interact) with contacts via in-person conversations (walk) [link], calls (Call)[link], and personal emails (e Mail) [link]. It helps track interactions and progress towards goals [link]. It is designed to be used at home or on the go to make engagement as simple and convenient as possible.
It also helps Organizations by providing an automated solution. Organizations and campaigns no longer have to “cut turf” or build and assign lists if they don’t want to; their supporters can log on and will automatically be provided a list of contacts near them that they can engage - wherever or by whatever means and whenever it suits them.